emailLynn Krielow Chamberlain interviews Bruce on VinVillage’s Wine and Dine radio show. You can listen to the interview care of VinVillage or read the transcript below. The first half of the show talks about publishing on Amazon and the politics of wine distribution. After the ad break we get talk about the book which is where [...]
My New Book Shows you How to Make More Money, with Fewer Customers, Without Discounting
November 7, 2011 By Leave a Comment
I describe how a hypothetical wine store stops discounting, refocuses on very profitable customers, by sharing the store owner’s passion for wine. The store starts with 1467 customers, it drops 259 customers and turns a financial loss of -$46,374 into a profit of $214,354. However its revenue increases by $300,000. My imaganiery store owner has had a larger discounter open up next door. He has tried to match the prices but has quickly found himself in a hopeless financial position. This book follows him as he creates a business plan and an internet oriented marketing strategy to refocus on the most profitable customers.
New Website, New Support, New Book
October 22, 2011 By 2 Comments
MyLocalWineStore.com has been updated! It is all to do with the book that is about to be released, How to Sell Wine Online. Each chapter is packed with tips and techniques on how a wine retailer can sell more wine on the internet. New to the website are forums. EachForum is married to a chapter of the book to allow questions, debates, and strategy updated as technology moves on.
Local SEO and Wine Stores in 2011: an Update of the Top 10 tasks
August 5, 2011 By Leave a Comment
Google is putting more focus on local businesses and location services. In this post I go through all the things you can do to make sure your local store is at the top of the search rankings. It is an update of the blog post I did back in Feb-11.
10. Review your Wine Marketing Plan
July 5, 2011 By Leave a Comment
Review your Wine Marketing Plan but in the short term stay the course! Consistency is more important for brand management given how long changing the perception of your brand in consumer minds takes.
9. Illustrative Marketing Plan for Inspiring Businessman Segment
July 3, 2011 By 1 Comment
Bringing together all the work from the other wine marketing steps into an illustrative marketing plan tailored for a particular winery for the wine segment Inspiring Businessman.
8. The Wine Marketing Plan – an Action Plan
June 29, 2011 By 2 Comments
All your insights from analysing your customers, competitors and your company need to be put into an action plan – the Wine Marketing Plan
7. The Wine Marketing Mix – Product, Price, Place, People, Promotion – The 5Ps
June 27, 2011 By 1 Comment
A customer’s image of a wine brand is prompted by some key drivers (the 5Ps or the marketing mix). Together they form a good basis for writing your marketing plan.
6. Creating, Describing and Defining your Premium Wine Brand
June 21, 2011 By 1 Comment
Communicate to wine drinkers in ways that are important to them as wine drinkers make brand decisions based off superficial criteria as well as the smell and taste of premium wine.
