Hi, I’m Bruce
Bruce McGechan (pronounced mc-gec-kin). I’m an expert on selling wine on the internet and author of the book How to Sell Wine Online. I am a wine internet marketing consultant, company director and founder this website – MyLocalWineStore.com – a website which helps wine retailers sell wine online.
I’m globally recognized as one of most prominent thought leaders and published authors in wine internet marketing. A professional marketer who has worked for corporates, consulted to wine retail stores, and owned my own niche online wine store. I’m at the bleeding edge of how the new internet world is affecting small US wine stores.
I help small business wine retailers sell their wine online
Not large liquor chains, or supermarkets, or toy retailers, or multi-nationals. Just small wine retailers. All round the world but particularly in the US.
For more about me check out my LinkedIn, Twitter, or Facebook pages listed in the sidebar.
Or you can Contact Me.
My staff are all around the world. I use the best talent I can find from San Francisco to India, and Los Angeles to Australia. Though everything starts and finishes with me in New Zealand.



